Search Engine Ranking and Correlation Data

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Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. They gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines. Note that these factors are not “proof” of […]

How to Optimize Your Blog Posts: Latent Semantic Indexing

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Any discussion on optimizing blog posts or webpages, would truly be remiss without a detailed explanation of the power of latent semantic indexing. Wikipedia defines latent semantic indexing (or LSI) as “an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms […]

Why Buyer Personas are so Important and How to Create One

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One of the most important aspects in formulating an effecting marketing strategy is the development of ‘buyer personas’. Buyer personas are fictional, generalized representations of your ideal customers. These ‘personas’ can aide you in gaining deeper insights around the needs and wants of your ideal customers and make it easier for you to sculpt a […]

10 Ways to Attract Customers without Spending Any Money

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1. Give it All Away for Free Though there is nothing new about giving away services for free in hopes of up-selling customers into the “paid versions” of your products or services, there are still many businesses that dread the thought of offering a “free” product. Release your fears! There are countless examples of highly […]