Google’s April 21st Mobile Friendly Search Algorithm Update and What it Means for Your Business

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On April 21st, Google is rolling out substantial changes to its mobile search algorithm for browsing its search-engine with a mobile device (cellphone, tablet, etc.). This algorithm update will have a detrimental impact on the search engine rankings of any website that Google deems non-mobile-friendly. From Google’s Official Blog Post on the subject: Starting April […]

10 Ways to Attract Customers without Spending Any Money

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1. Give it All Away for Free Though there is nothing new about giving away services for free in hopes of up-selling customers into the “paid versions” of your products or services, there are still many businesses that dread the thought of offering a “free” product. Release your fears! There are countless examples of highly […]

How to Optimize Your Blog Posts: Latent Semantic Indexing

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Any discussion on optimizing blog posts or webpages, would truly be remiss without a detailed explanation of the power of latent semantic indexing. Wikipedia defines latent semantic indexing (or LSI) as “an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms […]