Display Advertising and Programmatic Marketing

Display Advertising that Reaches the Right Customers at the Right Time.

Display Ads, Programmatic Marketing, ReMarketing. It is mission critical that your business, services and products maintain top-of-mind awareness with prospective customers in today’s highly competitive digital marketplace.

Display Advertising

Display Advertising refers to the process of advertising a product or service through visuals like images and animated media or video on networks of "publisher websites".

Remarketing

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse partner websites, thus helping you maintain top-of-mind awareness,

Programmatic Marketing

Programmatic marketing is the use of algorithms to purchase display space on participating publisher websites.

What Are Display Ads?

You may or may not be familiar with the term “display advertising”, but you have definitely seen and even likely engaged with ‘banner ads’. Display ads (or banner ads), are essentially those square or rectangular graphics you see at the top of your favorite website. They typically look like this:

banner-ad-EXAMPLE

Display ads run on networks of publisher websites (such as the Google Display Network) and placed on relevant third-party websites in the form of banner, image, and text ads. This may also include rich media and many different types of custom IAB compliant HTML-5 styled ads. There are many different targeting options when it comes to display ads and we have unparalleled experience crafting campaigns that hit critical goals and generate the Key Performance Indicators and ROI necessary for maximum effectiveness.

Maintain Top-Of-Mind Awareness with Remarketing

Remarketing, also known as “Ad Retargeting” is a form of search engine marketing that enables you to show ads to users who have already visited your website while they’re browsing the web. This form of display adverting can be incredibly successful and can dramatically increase your ROI. Remarketing is ideal for maintaining top-of-mind awareness and ensuring your products and services remain embedded in a prospects consideration set.

With in-network sites such as the New York Times, Fox and YouTube, prospects will see your ads plastered across the web and your brand message will remain crystal clear granting you instant credibility with virtually all web visitors.

With over 2 million partner sites in the Drive Customers Display Network sites that reach over 90% of Internet users worldwide (Source: Comscore), there are a lot of opportunities to reach customers!

We Do Programmatic Marketing

Programmatic marketing involves the use of digital service provider platforms and software to make cost-effective, high performing, highly targeted digital advertising purchases. The main concept behind programmatic advertising is to make the entire process more efficient, which will, in turn, make digital advertising more affordable and effective.

How does programmatic marketing work? Artificial intelligence technologies have algorithms that analyze a visitor’s behavior allowing for campaign optimizations towards an audience more likely to convert. Digital service companies have the ability to gather this audience data to then target more precisely.

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