The short answer is…YES! In a case study done by Alpaca Direct, who enlisted the help of a company called Power Reviews to integrate reviews throughout their website, the results were surprising. [...]
1. Give it All Away for Free Though there is nothing new about giving away services for free in hopes of up-selling customers into the “paid versions” of your products or services, [...]
One of the most important aspects in formulating an effecting marketing strategy is the development of ‘buyer personas’. Buyer personas are fictional, generalized representations of your ideal [...]
The first question in any conversation that surrounds ‘how to increase your conversion rate’ needs to begin with a thorough understanding and plotting out of your conversion and attribution [...]
What type of online business model are you? At first glance, this might seem like a rather mundane question but it is critical in optimizing your micro and macro conversion strategy. So let’s [...]
New age gurus aside, there is a lot of scientific data on the benefits of meditation and the inert value of being able to retain a sense of calm in the face of adversity. I’m not necessarily [...]
Did you know that YouTube is the second largest search engine in the world, second only to it’s big brother and owner Google? Here’s something to think about: YouTube processes more [...]
Thank You Boston! We’d like to say thank you to the Boston Business Journal for naming us a top five start-up to follow. We’d also like to thank the other nominees. Boston has a very [...]
We are very happy to announce that we now offer our own custom local and toll free tracking phone numbers that are capable of integrating with Google Analytics to provide you with real time phone [...]
So today I logged into Google as I usually do and was intrigued to find a Birthday Cake, Candles, Cupcakes and Streamers as today’s Google Doodle. Especially considering that today is my [...]
Here are a few simple and straight forward recommendations for engaging consumers via your various social media channels: Create a profile for a designated online social ‘manager’. [...]
GroupM Search and comScore announced recently the results a study looking at the relationship between social media exposure and search behaviors. Conducted in tandem with social media agency M80, [...]
Here’s a very serious Power Point detailing why it is imperative that you increase your Internet Advertising budget in 2012! 10 Reasons Why You Need to Increase Your Internet Advertising Budget
Unless you live in a cave in the Himalayas, it won’t surprise you to learn that deal seeking consumers completely dominate the web. This includes those searching out online coupons, mobile [...]
The Pew Research Center has just published the results of a study on American’s e-commerce habits. Among the findings: 58% of Americans now report that they perform online research on the [...]
Still relying on the Yellow Pages to drive new customers to your business? There’s something you need to know: In the last 10 years public reliance on the Yellow Pages has been completely [...]
In a word, yes. With roughly 240 million Americans logged into the web, where information is free flowing and easily accessible, it is not surprising to learn that more and more consumers are [...]