Search Engine Optimization (SEO) is defined as the process of improving the visibility of a website or a web page in a search engine’s “natural” or “organic” search results.
To simplify a bit; if you are a kite maker who specializes in the sale of “butterfly kites”, it would be optimal for your website to rank highly in the search engines for the keyword “butterfly kites”. Thereby increasing your brand’s visibility to those seeking “butterfly kites” as well as driving relevant web visits and, very likely, conversions.
There is an important distinction to be made however between between “organic search” and “local search”. Local search happens when you search for a service or product that is available from a local businesses in your area. A good example of this would be a search for “oil burner repair”. This type of search will very likely trigger special highlighted search results from businesses who offer “oil burner repair” in your immediate vicinity.
Solutions That Drive Results
If you are a local business, it is tantamount to your online success that your website ranks prominently in the “local search” results. It is also very important to point out that “local search” and “organic search” are essentially two very distinct types of SEO with similar characteristics, but requiring different strategies. Learn more about Local SEO.
We are a dedicated SEO Agency offering a variety of solutions that we can custom tailor to suit your specific goals and budget. Let us put together a custom SEO plan for your business! Call today for a free analysis and consultation. Results are Satisfaction Guaranteed.
Every Search Engine Optimization strategy we offer addresses these primary components:
Keyword Discovery: We perform very thorough research to determine what are the absolute best keywords for your website to rank for. This is critical, as keyword ranking must be relevant to your website and must drive customers to your site who are ready willing able to purchase your products and services.
Content: We specialize in content marketing and the production of high quality and unique content. We will work with you hand in hand to create, categorize and optimize high value content for your website. We do it all, from helping you write, produce and publish targeted relevant content to developing strategies for a successful content marketing program. Original content is truly the only way to become an “authority” in the eyes of the search engines.
Image and Video Optimization: We are experts in the organic optimization and the syndication of video and images. Don’t allow your high value content to languish. Websites offering unique video content tend to outrank those websites that do not. Let us optimize your original video and photographic content to ensure that it finds it’s intended audience and gets the exposure it deserves.
Online Surveying: We will thoroughly survey any preexisting search results and web content for your business and help you get rid of any low quality pages or content that might be dragging you down in the search engines. This includes finding any duplicated content or scraped pages that might be hanging around out there. Nothing will drag your website down faster in the search engines than duplicate or scraped content.
Website Analysis: Your website will never rank well without expert analysis. Search engines take several metrics into consideration when scoring your site. This includes key metrics such as bounce rate, average visit duration, pages per visit and other factors to determine relevancy and user engagement. There is no way to improve user experience and keyword relevancy without deep analysis.
Best Practices: Google has newer, stricter parameters for how your website must be structured. This includes things such as page interlinking, anchor text variation, keyword density, and tagging. In today’s SEO environment it is very easy to over optimize your website and make it much harder to attain significant rank.
Back-linking Strategies: This is a complex subject and requires very experienced SEO. Low quality links and links from “bad neighborhoods” can get your site de-indexed. A sudden growth spurt in links can be deemed “unnatural” by the search engines and get you de-indexed. Paid links, links from irrelevant sites, link farming, link bombing, x-rumer blasts, blog spamming and comment spamming can get you de-indexed. The only thing that works are natural, high-quality links from relevant, authoritative websites that build over time. Anything else, can get your site de-indexed.
