Maintain Top-Of-Mind Awareness with Remarketing
Remarketing, also known as “Ad Retargeting” is a form of search engine marketing that enables you to show ads to users who have already visited your website while they’re browsing the web. This form of display adverting can be incredibly successful and can dramatically increase your ROI. Ad Retargeting is ideal for maintaining top-of-mind awareness and ensuring your products and services remain embedded in a prospects consideration set.
With in-network sites such as the New York Times, Fox and YouTube, prospects will see your ads plastered across the web and your brand message will remain crystal clear granting you instant credibility with virtually all web visitors.
How Does Remarketing Work?
All we need to do is add a piece of re-marketing code, also known as a tag or ‘code snippet’ to the pages of your website that you wish to correspond to certain categories; for example, you might create a “toaster” tag on the pages of your site where you sell toasters. Visitors who spend time on your page that is “toaster” tagged will have a cookie placed in their browser so that they then see your toaster-targeted ads across the vast number of partner sites in the Drive Customers Display Network.
With over 2 million partner sites in the Drive Customers Display Network sites that reach over 90% of Internet users worldwide (Source: Comscore), there are a lot of opportunities to reach customers!