Facebook’s Astonishing US Growth Has Slowed

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As most Facebook watchers would concur, Facebook’s stunning US membership growth has finally come to a halt. Between March 2011 and July 2012, Facebook’s registered user base grew by less than 1% from roughly 154.3 million users to 155 million users. By contrast, between July 2009 and August 2010, Facebook’s user base grew more than […]

Effective Facebook Posts: Study Based on 42.6 Million Fans

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A recent study conducted by ViTrue came to some very interesting conclusions in regards to the engagement habits Facebook Fan Page “Likers”. The study was based on Facebook postings from more than 100 randomly selected streams or pages, representing 42.6 million Facebook fans and 32,000 posts. Post Effectiveness by Post Type: In a surprising turn, […]

Stunning Facebook Statistics that are Impossible to Ignore

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As of February 2012, 64% of US internet users are registered Facebook users. That’s roughly 155 million people with Facebook profiles, out of a total of 240 million internet users in the US. Here are some additional stunning Facebook statistics that will blow you away: 901 million monthly active users at the end of March […]

How Social Media Influences Search Behavior

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GroupM Search and comScore announced recently the results a study looking at the relationship between social media exposure and search behaviors. Conducted in tandem with social media agency M80, the study, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption” reveals the dramatic correlation between influenced discovery of brands through social media […]

What Consumers Who “Like” Your Brand Really Want

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According to a survey conducted by social media marketing agency Cone Inc, free products or services, coupons and discounts continue to be the best way to build fans and followers and keep them engaged. Consumers who “Like” or “Follow” an online brand expect to receive promotional incentives, but are also looking for brands to help […]