What type of online business model are you? At first glance, this might seem like a rather mundane question but it is critical in optimizing your micro and macro conversion strategy. So let’s narrow down the scope a bit by defining some general categories: Search Engines and Directories: It is possible that you have created […]
Did you know that YouTube is the second largest search engine in the world, second only to it’s big brother and owner Google? Here’s something to think about: YouTube processes more than 3 billion searches per month which is greater than Bing, Yahoo, Ask and AOL combined. Here are a few facts regarding video in […]
If you’re a small business owner, the odds are good that you are currently using WordPress, or you have seriously considered using the platform for your website. Some of the top websites in the world rely on WordPress, such as CNN, Ebay and the New York Times. WordPress has proven itself to be a flexible […]
The short answer is…YES! In a case study done by Alpaca Direct, who enlisted the help of a company called Power Reviews to integrate reviews throughout their website, the results were surprising. Sales on items with user reviews saw an average increase in sales of 23%, even on items that received low customer ratings! The […]
On April 21st, Google is rolling out substantial changes to its mobile search algorithm for browsing its search-engine with a mobile device (cellphone, tablet, etc.). This algorithm update will have a detrimental impact on the search engine rankings of any website that Google deems non-mobile-friendly. From Google’s Official Blog Post on the subject: Starting April […]
New age gurus aside, there is a lot of scientific data on the benefits of meditation and the inert value of being able to retain a sense of calm in the face of adversity. I’m not necessarily talking about sitting in the lotus position while reciting a mantra and staring at the center of your […]