The first question in any conversation that surrounds ‘how to increase your conversion rate’ needs to begin with a thorough understanding and plotting out of your conversion and attribution [...]
Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. [...]
Any discussion on optimizing blog posts or webpages, would truly be remiss without a detailed explanation of the power of latent semantic indexing. Wikipedia defines latent semantic indexing (or [...]
If you are utilizing a Content Management System (CMS) such as WordPress or Joomla, you have several good options for including some advanced SEO tactics as a part of your image’s meta [...]
One of the most important aspects in formulating an effecting marketing strategy is the development of ‘buyer personas’. Buyer personas are fictional, generalized representations of your ideal [...]
1. Give it All Away for Free Though there is nothing new about giving away services for free in hopes of up-selling customers into the “paid versions” of your products or services, [...]
What type of online business model are you? At first glance, this might seem like a rather mundane question but it is critical in optimizing your micro and macro conversion strategy. So let’s [...]
Did you know that YouTube is the second largest search engine in the world, second only to it’s big brother and owner Google? Here’s something to think about: YouTube processes more [...]
If you’re a small business owner, the odds are good that you are currently using WordPress, or you have seriously considered using the platform for your website. Some of the top websites in [...]
The short answer is…YES! In a case study done by Alpaca Direct, who enlisted the help of a company called Power Reviews to integrate reviews throughout their website, the results were surprising. [...]
On April 21st, Google is rolling out substantial changes to its mobile search algorithm for browsing its search-engine with a mobile device (cellphone, tablet, etc.). This algorithm update will [...]
New age gurus aside, there is a lot of scientific data on the benefits of meditation and the inert value of being able to retain a sense of calm in the face of adversity. I’m not necessarily [...]
Thank You Boston! We’d like to say thank you to the Boston Business Journal for naming us a top five start-up to follow. We’d also like to thank the other nominees. Boston has a very [...]
We are very happy to announce that we now offer our own custom local and toll free tracking phone numbers that are capable of integrating with Google Analytics to provide you with real time phone [...]
If you’ve spent any time researching SEO prices then I’m sure you seen quite the range of available services and prices. The best SEO companies keep a steady book of business and know what their [...]
So today I logged into Google as I usually do and was intrigued to find a Birthday Cake, Candles, Cupcakes and Streamers as today’s Google Doodle. Especially considering that today is my [...]
Here’s a little info-graphic we’ve put together detailing best practices or “The Rules of Engagement” for your Facebook Fan Page. Use Images! Image posts receive 22% more [...]
As of June 29th 2012, the Facebook brand Fan Page was the number one overall brand Fan Page with more than 68 million fans. This beats YouTube which occupies the number 2 spot by about 9 million [...]
As most Facebook watchers would concur, Facebook’s stunning US membership growth has finally come to a halt. Between March 2011 and July 2012, Facebook’s registered user base grew by [...]
A recent study conducted by ViTrue came to some very interesting conclusions in regards to the engagement habits Facebook Fan Page “Likers”. The study was based on Facebook postings from more [...]
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